Case study · Traditional Chinese Medicine clinicA clinic website rebuilt to be found, trusted and quoted
LS TCM had a good-looking site with very little on it. We kept the theme, the photography and the clinic's own voice, and rebuilt everything underneath: the words, the structure, the compliance and the signals Google and AI assistants use to decide who to recommend.
LS TCM
TCM clinic
Taman Pertama, Cheras
Website live · GEO content publishing
Platform: WordPress, Woodmart, Elementor Pro. Scope: content, GEO/SEO, compliance, mobile.
Content pages
Every treatment and condition now has its own page.
Words across the site
Written around what patients actually ask.
Questions answered
Knowledge Centre, FAQ page and every service page.
Knowledge Centre pages
Where the old address returned "Not found".
Long-form articles
About 15,000 words, with a 48-post plan behind them.
"Before" figures were measured on lstcm.com.my on 24 September 2026. "After" figures are from the approved build. Traffic, enquiry and AI visibility results will be added once there is dated data.
Recommended by ChatGPT, eleven days on
On 5 October 2026 we asked ChatGPT two questions a woman in Kuala Lumpur might ask when looking for TCM care, and recorded the screen from start to finish. LS TCM was recommended in both answers, with ChatGPT citing the clinic's own website.
How long it took
Eleven days after we measured the old website on 24 September 2026, with the rebuilt site live and its first GEO content published.
Asked ChatGPT
“best TCM for pcos in kuala lumpur”
LS TCM was shortlisted as “very specifically PCOS-focused”, and in its final pick ChatGPT named LS TCM as one of the two clinics it would start with for PCOS.
Asked ChatGPT
“top TCM for women health in kuala lumpur”
LS TCM ranked #2, “best if your main issue is hormonal/menstrual health”. In ChatGPT's ranking by concern, LS TCM was the choice for PCOS and irregular periods, hormonal balance and menopause.
Why we asked in a private, signed-out window
ChatGPT shapes its answers around the person asking. Saved memory, past conversations and account preferences can all tilt a recommendation, including towards a business someone has asked about before. So we asked in an incognito browser window, signed out of ChatGPT, with no history and nothing to go on but the question. It is the closest we can get to what a new customer sees the first time they ask.
This is one recording, on the date shown. AI answers vary between sessions and change over time, and no one can guarantee them. The full screen recording is linked above so you can judge the question and the answer for yourself.
Before and after, page by page
From a brand name to a clear answer
The old home page led with "LS TCM Malaysia" as its main heading and described the clinic as serving "Ampang & Cheras". The new one says what the clinic is and exactly where, in the first line a patient or a search engine reads.
Location that matches reality
Taman Pertama, one minute from the MRT exit. Consistent name, address and phone on every page.
Answer first
Headings and opening sentences state the answer plainly, which is the part Google snippets and AI assistants lift.
Kept what worked
Same theme, same photographs, same colours. Patients who know the clinic will recognise it.
What changed, and why it matters
| Area | Before | After | Why it matters |
|---|---|---|---|
| Search descriptions | Outcome claims such as "see how fast you heal" | Plain descriptions of the service, place and hours | The old lines were barred by Act 775 s.33. The new ones can stay live safely and still earn the click. |
| Page headings | Brand name on the home page, "Dr" on About, two pages with no main heading | One clear heading per page naming the service and Cheras | Headings are among the strongest on-page signals for what a page is about. |
| Depth | 86 to 740 words per page, 9 pages | About 1,000 words on each main page, 28 pages | More specific searches to match, and enough substance for AI tools to trust and cite. |
| Answers | None. No FAQ, Knowledge Centre or blog | About 170 answered questions, 8 articles, a 48-post plan | AI assistants recommend sources that answer the question directly. |
| Internal links | Service cards with no onward links | Answers, cards and related pages link to the right treatment page | Readers reach a booking page, and search engines see which page is the main one for each topic. |
| Local signals | "Within 10km of Ampang, Cheras & KL" | Taman Pertama, MRT exit, landmark, map, hours, four languages | Consistent, specific location detail supports the map pack and "near me" searches. |
| Trust signals | One practitioner introduced, no registration numbers | Both practitioners with registration numbers; SSM number in the footer | For a health business, visible credentials count for both Google and patients. |
| Structured data | Organization and LocalBusiness | MedicalClinic and a profile for each practitioner | Keeps the clinic's details consistent wherever they are read. Useful, but not a ranking shortcut. |
| Compliance | "Dr" title, outcome claims, comparisons with other clinics | Checked line by line against Act 775 and the T&CM Council code | Protects the clinic from fines of up to RM30,000 and keeps its registration safe. |
Search descriptions
Before Outcome claims such as "see how fast you heal"
After Plain descriptions of the service, place and hours
The old lines were barred by Act 775 s.33. The new ones can stay live safely and still earn the click.
Page headings
Before Brand name on the home page, "Dr" on About, two pages with no main heading
After One clear heading per page naming the service and Cheras
Headings are among the strongest on-page signals for what a page is about.
Depth
Before 86 to 740 words per page, 9 pages
After About 1,000 words on each main page, 28 pages
More specific searches to match, and enough substance for AI tools to trust and cite.
Answers
Before None. No FAQ, Knowledge Centre or blog
After About 170 answered questions, 8 articles, a 48-post plan
AI assistants recommend sources that answer the question directly.
Internal links
Before Service cards with no onward links
After Answers, cards and related pages link to the right treatment page
Readers reach a booking page, and search engines see which page is the main one for each topic.
Local signals
Before "Within 10km of Ampang, Cheras & KL"
After Taman Pertama, MRT exit, landmark, map, hours, four languages
Consistent, specific location detail supports the map pack and "near me" searches.
Trust signals
Before One practitioner introduced, no registration numbers
After Both practitioners with registration numbers; SSM number in the footer
For a health business, visible credentials count for both Google and patients.
Structured data
Before Organization and LocalBusiness
After MedicalClinic and a profile for each practitioner
Keeps the clinic's details consistent wherever they are read. Useful, but not a ranking shortcut.
Compliance
Before "Dr" title, outcome claims, comparisons with other clinics
After Checked line by line against Act 775 and the T&CM Council code
Protects the clinic from fines of up to RM30,000 and keeps its registration safe.
The clinic reviewed every line
We sent the clinic a spreadsheet of every piece of text on the new site, 1,096 lines in total. They went through the page text line by line, and we applied each correction across the whole site. Where a requested line would have promised a medical outcome, we explained why and proposed wording that says the same thing safely.
693
approved as written
52
reworded
25
removed
“We had no idea people were asking AI where to find a TCM clinic in Cheras, let alone that we were not the answer. The audit showed us exactly which questions we were invisible for, and it was uncomfortable reading in the most useful way. What convinced me was that Geo One showed us the gaps first, honestly, before asking us to commit to anything.”
William
Founder, LS TCM Malaysia
On the AI visibility audit, at the start of the engagement
Launched. Now the content, then the measuring.
Website rebuilt and live
Done28 pages, the Knowledge Centre and the blog are live on lstcm.com.my.
GEO blog content
In progressPublishing the first eight articles, then four posts a month on the 48-post plan, with Chinese versions where the topic calls for one.
A page per question
NextGive each of the 36 Knowledge Centre questions its own page, so an AI assistant can cite the exact answer, not just the topic page.
Google Business Profile
NextA 31-shot photo list is ready: the shopfront, the walk from the MRT, treatment rooms, both practitioners.
Measure against baselines
NextSearch Console impressions, Google Business calls and direction requests, WhatsApp clicks, and how AI assistants answer common questions about the clinic.
Report at 90 days
NextCompare against those baselines and add the results to this case study.
This case study will be updated with dated results. No ranking or visibility outcome is claimed yet.