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GEO & AEO Glossary
GEO
Generative Engine Optimisation. The practice of optimising your business to be recommended by AI platforms.
AEO
Answer Engine Optimisation. Structuring content to be used as answers by AI assistants.
AI Visibility Score
A composite score measuring how discoverable, understandable and recommendable your business is to AI platforms.
AI Citation
When an AI platform links to or directly references a specific page on your website as a source.
AI Mention
When an AI platform references your business name in a response, without necessarily linking to your website.
Entity Signals
Clear, structured information that helps AI platforms identify and understand what your business is, what it does, and where it operates.
Knowledge Graph
A structured representation of your business information that AI platforms use to understand relationships and context.
Prompt Testing
Testing real prompts across AI platforms to see how they respond about your business and industry.
Schema Markup
Structured data (JSON-LD) added to your website that helps AI platforms understand your content programmatically.
Content Gap
A topic or question that competitors are covering but your business is not, creating a gap in AI visibility.
Foundation Setup
Geo One's one-time onboarding process including audit, strategy, dashboard setup and AI Employee configuration.
Draft and Approve
The recommended content approval mode where AI Employees create drafts and a human reviewer approves before publication.
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